This concept, presented for the first time in Baku, combines international brands with an author-designed interior. Every detail of MIUM has been carefully considered — comfort, functionality, and visual harmony are at the core. Everyone who comes here — whether young, a family, or a professional — can find something that suits their style.

The brand’s philosophy is simple and honest: premium quality should be accessible to everyone. Every individual has their own taste, age, and lifestyle, yet MIUM embraces this diversity and reflects it in its concept. From everyday casual wear to classic, elegant, and sporty styles, MIUM offers a wide selection for every preference.

At MIUM, visitors can discover apparel from leading global brands such as Boss, Diesel, Hugo, DKNY, Armani Exchange, Lauren by Ralph Lauren, Bardot, and GUESS. In addition, sports brands like Nike, Adidas, and Puma are also available to customers. Each item is carefully curated, focusing on both aesthetics and comfort.

Within MIUM, the MIUM Beauty section features a dedicated area for cosmetics, fragrances, and personal care. Here, visitors can explore luxurious brands such as Chanel, Saint Laurent, Guerlain, and Armani Beauty, alongside the latest innovations from Korean skincare brands.